The Brooke DRTV
Can you get an animal to make the ask? Well this high-performing ad for Brooke did just that. Our donkey takes us through his days carrying bricks at a brick kiln in India. This was shot on a budget – just a team of 4 working on location in close to 40 degree heat.
But it paid off. Of course the viewers knew that it wasn't the actual donkey talking, but they knew that if he could, this is what he would say. This remained Brooke's control DRTV ad for many years and brought in thousands of regular donors to help them with their work.