This mailing for Friends of the Earth focused on bees and the uncertain impact that leaving the EU would have on environmental protection.

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The A3 stationery format allowed letter, donation form and information to all be in one place. The folding of this piece meant that the Nature Kit offer could show through the large window next to the address block, a technique which has been shown to improve envelope opening rates.

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This communication also asked the recipient to recruit another supporter by using the separate recruitment leaflet.

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