League Against Cruel Sports Legacy Campaign

When asking a supporter to leave a gift in their Will to your cause, one very cost effective way is to get them to express their interest to begin with. A letter with a simple response slip  is a great way to 'start a conversation' with them. Once they've responded, you can send them all the information they need to do it.

This campaign I developed for the League Agaist Cruel Sports uses emotive, visionary copy in the initial mailing, followed by a very visual approach in the information brochure. League supporters love wild animals and I used large beautiful imagery in the A4 brochure to remind them of what their legacy gift would be helping.

LACS legacy handraiser stationery1.png
LACS legacy handraiser stationery2.png
LACS_VERTICAL_LINE_LOGO_WHT_RGB.png
LACS legacy fulfilment brochure cover4.j
LACS legacy fulfilment brochure cover.jp
LACS legacy fulfilment brochure cover2.j
LACS legacy brochure_pages.jpg
LACS legacy brochure_pages2.jpg
LACS legacy brochure_pages3.jpg
LACS legacy brochure_pages4.jpg
LACS legacy brochure_pages5.jpg
LACS legacy brochure_pages6.jpg
LACS legacy brochure_pages7.jpg
LACS legacy brochure_pages8.jpg
LACS legacy brochure_pages9.jpg
LACS legacy brochure_pages10.jpg
LACS legacy brochure_pages11.jpg
LACS legacy brochure_pages12.jpg
LACS legacy brochure_pages13.jpg
LACS legacy brochure_pages14.jpg
LACS legacy brochure_pages15.jpg
LACS legacy brochure_pages16.jpg
LACS legacy fulfilment brochure cover3.j