Inserts are a disposable medium. You must remember doing the 'insert shake' over the waste bin to empty those annoying bits of paper out of a magazine you're about to read?

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So you've got to make inserts work really hard to grab attention. And sometimes that means not shying away from telling the horrible truth, like the choice Fatuma was given when her village was captured by rebels.

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Some organisations worry about complaints they might receive when showing people the truth. But those complaints demonstrate you've been noticed and, like this insert I created for Women for Women International, the results will speak for themselves.